Ventana Sur, which wrapped Friday, was, on many counts, quite extraordinary. With Buenos Aires, the market’s normal location, still under Covid-19 lockdown, Latin America’s biggest movie mart-meet spread out film screenings over five cities in two continents – Madrid, Mexico City, Bogotá, São Paulo and Santiago de Chile – complemented by digital screenings for the rest of the world. Following, five takes on that bold gambit and the market itself, organized by Argentina’s Incaa Film Institute and the Cannes Marché du Film and Festival:
It Was Remarkable – But Did It Work?
Ventana Sur’s five city spread marks a revolution. But did it work? Global attendance held stable at 2,957 participants from 61 countries. 188 online screenings, complimented by 118 theatrical screenings, and the loss of a single on-site event in Buenos Aires, sparked a dramatic increase in non-Argentine attendees with delegates rocketing up to 78% in Europe to 546, 49% in the U.S. to 110 and 185% to 134 in Mexico,...
It Was Remarkable – But Did It Work?
Ventana Sur’s five city spread marks a revolution. But did it work? Global attendance held stable at 2,957 participants from 61 countries. 188 online screenings, complimented by 118 theatrical screenings, and the loss of a single on-site event in Buenos Aires, sparked a dramatic increase in non-Argentine attendees with delegates rocketing up to 78% in Europe to 546, 49% in the U.S. to 110 and 185% to 134 in Mexico,...
- 12/5/2020
- by John Hopewell and Jamie Lang
- Variety Film + TV
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