Chris Williams, a former Disney and Maker executive who would later become the co-founder and CEO of next-gen kids’ entertainment goliath Pocket.watch, had a grand vision one day as he began to see kids’ content garnering massive pickup on YouTube.
“I just kept looking at these stars, characters, and IP on YouTube with these massive audiences going, 'Why aren't we treating them like franchises?'" Williams tells Tubefilter in the latest episode of Creator News, our investigative news series. “'Why aren’t we treating them like Mickey Mouse or Star Wars? Why aren’t we treating them like true global kids’ franchises and extending them into all of those areas that we think about when we think about franchises -- like consumer products and games and books and theme park rides?'”
And given that kids' content is the single biggest vertical on YouTube, Williams was able to put...
“I just kept looking at these stars, characters, and IP on YouTube with these massive audiences going, 'Why aren't we treating them like franchises?'" Williams tells Tubefilter in the latest episode of Creator News, our investigative news series. “'Why aren’t we treating them like Mickey Mouse or Star Wars? Why aren’t we treating them like true global kids’ franchises and extending them into all of those areas that we think about when we think about franchises -- like consumer products and games and books and theme park rides?'”
And given that kids' content is the single biggest vertical on YouTube, Williams was able to put...
- 12/17/2020
- by James Hale
- Tubefilter.com
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