How The Disney Marketing Team Revitalized The MCU With ‘WandaVision’, 20 Months After ‘Avengers: Endgame’

  • Deadline
How The Disney Marketing Team Revitalized The MCU With ‘WandaVision’, 20 Months After ‘Avengers: Endgame’
Exclusive: It’s been a long time since we’ve seen anything Marvel, and you can blame that squarely on the pandemic.

As the greater hope for a better 2021 occurs with incoming President Joe Biden looking to deliver 100 million vaccines doses in his first 100 days, fanboys and girls finally can calm down, for as of today, the first streaming series starring MCU characters, Disney+’s WandaVision, finally is seeing the light of day.

It’s been 20 months since Disney delivered the biggest-grossing movie ($2.8 billion) and global opening ($1.22B) of all-time with Marvel’s Avengers: Endgame, and 563 days since Sony/Marvel’s Spider-Man: Far From Home hit the big screen. While rival studios are trying to get their heads around marketing both their streaming fare and films, the WandaVision push was designed and implemented by the same theatrical marketing team (led by President Asad Ayaz) at Disney that was behind its
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