NBCUniversal’s newest sitcom series “Mr. Mayor,” a comedic, skeptical take on city government co-created by Tina Fey and Robert Carlock, opened to solid numbers in its Thursday night debut on Jan. 7.
One week after the premiere, and ratings in the key, adults ages 18-49 demographic haven’t just undergone a substantial increase— they’ve quadrupled, from 0.6 to 2.43. In a time when live viewing numbers are dwindling in favor of streaming platforms and saved-for-later watch sessions through the DVR, the impressive data bump from the most current and updated ratings and viewers (exclusively obtained from NBCUniversal) in delayed viewing may point to a winning strategy: synergy.
NBCUniversal’s prioritization of promoting the Ted Danson and Holly Hunter-led show on its other networks and telecasts (particularly via banners at the bottom of the screen during the NFL Playoffs and its CNBC and MSNBC news shows), may have attracted more eyes...
One week after the premiere, and ratings in the key, adults ages 18-49 demographic haven’t just undergone a substantial increase— they’ve quadrupled, from 0.6 to 2.43. In a time when live viewing numbers are dwindling in favor of streaming platforms and saved-for-later watch sessions through the DVR, the impressive data bump from the most current and updated ratings and viewers (exclusively obtained from NBCUniversal) in delayed viewing may point to a winning strategy: synergy.
NBCUniversal’s prioritization of promoting the Ted Danson and Holly Hunter-led show on its other networks and telecasts (particularly via banners at the bottom of the screen during the NFL Playoffs and its CNBC and MSNBC news shows), may have attracted more eyes...
- 1/16/2021
- by Mónica Marie Zorrilla
- Variety Film + TV
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