The letter in the Sunday Times, a follow up to the U.K. Cinema Association’s December 2020 ‘Keep the Magic Alive’ campaign, acknowledges the efforts of the U.K. government in helping cinemas stay afloat, but that these initiatives may not be enough.
The signatories also include “Maradona” director Asif Kapadia, “Slumdog Millionaire” filmmaker Danny Boyle, James Bond producer Barbara Broccoli, and “Harry Potter” producer David Heyman. (A full list is below.)
“There is no doubt that if supported to survive, the sector will recover and once again thrive. But the need for direct financial support is pressing,” the letter says. “We recognize the support that government has already been able to provide.