It will go live in the U.S. and Latin America on March 4, the Nordics on March 25 and Australia by the middle of the year.
In Canada, CBS All Access will be rebranded as Paramount+ on March 4 and then evolve into an expanded offering later in the year.
The timing of the rollout conforms with guidance from management in recent months. Along with the launch dates, the company said on February 24 it will deliver an overview of its streaming plans for Paramount+, Showtime’s Ott service and the free, ad-supported Pluto TV. The preview will be combined with the company’s regular quarterly earnings report, unlike stand-alone investor events put on by several companies over the past two years.
Paramount+ in its rebranded form will join a crowded streaming field and caps the efforts of a company that