JP Richards Named Apple TV+ Head Of Film Marketing Strategy As He Exits WB WW Marketing Co-Prexy Post

JP Richards Named Apple TV+ Head Of Film Marketing Strategy As He Exits WB WW Marketing Co-Prexy Post
Exclusive: JP Richards has been appointed head of film marketing strategy at Apple TV+. He will report to video marketing chief Chris Van Amburg. Richards will start the job next month, when his exit from Warner Bros is official. Last November, he left his position as Co-President of Worldwide Marketing at Warner Bros, one of several well regarded marketing executives who exited in the WarnerMedia restructure. Marketing head Blair Rich and EVP Marketing Animation and Family Films Jim Gallagher also exited. Josh Goldstine, who was consulting on the slate of Warner Bros films that will simultaneously launch on HBO Max, has named to head the department earlier this month.

Richards will help spearhead the growing ambitions of Apple’s original film slates. Richards spent six years at Warner Bros, starting as EVP of WW Digital Marketing, and then elevated to EVP of WW Marketing and Chief Digital Strategist. He was
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