The service has since expanded into the U.S. market, primarily catering to Brazilian expatriates, and the plan is to further grow internationally in 2021. Deadline caught up with the company’s California-based Director of Digital, Erick Bretas, who oversees all online operations at Globo including Globoplay, to discuss plans for the coming year.
Bretas reveals that the streaming platform should be available across Europe by the end of the year, though it will continue to be laser-focused on its Brazilian audience. The originals strategy is ramping up with 82 shows now shooting or in development, but the pandemic remains a challenge to production.
Globo also recently hosted a dedicated ‘Upfront’ event in a digital incarnation,