How Brazilian TV Giant Globo Is Planning To Compete With Netflix & Amazon In The Streaming War

How Brazilian TV Giant Globo Is Planning To Compete With Netflix & Amazon In The Streaming War
Brazilian TV major Globo entered the streaming battlefield in 2015 with the launch of Globoplay, its dedicated VOD service that combines the broadcaster’s hugely popular telenovelas with original high-end drama, sports, and international content including shows from the U.S. majors.

The service has since expanded into the U.S. market, primarily catering to Brazilian expatriates, and the plan is to further grow internationally in 2021. Deadline caught up with the company’s California-based Director of Digital, Erick Bretas, who oversees all online operations at Globo including Globoplay, to discuss plans for the coming year.

Bretas reveals that the streaming platform should be available across Europe by the end of the year, though it will continue to be laser-focused on its Brazilian audience. The originals strategy is ramping up with 82 shows now shooting or in development, but the pandemic remains a challenge to production.

Globo also recently hosted a dedicated ‘Upfront’ event in a digital incarnation,
See full article at Deadline »

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