Former Warner Bros. Pictures executive Jp Richards has taken the top film marketing job at Apple TV Plus.
Richards, a longtime marketer under Blair Rich — who also departed the studio as the result of a WarnerMedia restructure this year — will report to Apple head of video marketing Chris Van Amburg. He will take his new, presumably well-designed desk at Apple next month. The tech giant’s studios division is headed by Zack Van Amburg and Jamie Erlicht.
Richards last served as co-president in worldwide marketing, where he oversaw development, strategy and execution of Warner Bros. Pictures’ worldwide campaigns — specifically in areas like digital marketing and media, promotional partnerships, and alliances, multi-cultural marketing and branded content.
He worked on titles including “Wonder Woman,” “Aquaman,” “Joker,” “A Star Is Born,” “It Chapter 1 and 2,” “They Shall Not Grow Old,” “The Lego Movies,” “The Conjuring Series,” “Creed” and “Creed 2.”
Prior to WarnerMedia, Richards spent 12 years at Universal Pictures,...
Richards, a longtime marketer under Blair Rich — who also departed the studio as the result of a WarnerMedia restructure this year — will report to Apple head of video marketing Chris Van Amburg. He will take his new, presumably well-designed desk at Apple next month. The tech giant’s studios division is headed by Zack Van Amburg and Jamie Erlicht.
Richards last served as co-president in worldwide marketing, where he oversaw development, strategy and execution of Warner Bros. Pictures’ worldwide campaigns — specifically in areas like digital marketing and media, promotional partnerships, and alliances, multi-cultural marketing and branded content.
He worked on titles including “Wonder Woman,” “Aquaman,” “Joker,” “A Star Is Born,” “It Chapter 1 and 2,” “They Shall Not Grow Old,” “The Lego Movies,” “The Conjuring Series,” “Creed” and “Creed 2.”
Prior to WarnerMedia, Richards spent 12 years at Universal Pictures,...
- 1/19/2021
- by Matt Donnelly
- Variety Film + TV
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