The tech giant has reportedly been in discussions with prospective production company partners since last fall, The Hollywood Reporter reports. Apple’s rumored bid arrives as competitors have challenged its dominance in the space, including Spotify, which has sunken hundreds of millions of dollars into the industry via exclusive series deals (including former Apple Podcasts staple Joe Rogan) and studio acquisitions. Spotify has not placed any of its podcasts behind a paywall -- though it too has reportedly mulled eyeing podcast-only subscription tiers.
In addition to Spotify, Amazon also recently tendered a high-profile acquisition in the space in the form of Wondery, which it purchased in December for a reported $300 million.
Visit Tubefilter for more great stories.