‘The Bachelor’ Executive on Matt James’ Ratings and Diversifying the Audience

  • Variety
‘The Bachelor’ Executive on Matt James’ Ratings and Diversifying the Audience
With constant social media trends and chatter that lights up the pop culture zeitgeist, “The Bachelor” continues to be a phenomenon, despite lower ratings this season.

Though the 25th season of ABC’s dating show has been leading Monday nights, topping other networks in the key 18-49 demo, fewer viewers are tuning in this season than ever before, with an overnight audience of under 5 million for the past two weeks, though those numbers are surely expected to grow in delayed viewing.

“I actually think you’re going to see ratings rise more exponentially than you would during previous seasons because people are going to start talking about it and word-of-mouth is going to kick in,” says ABC executive Rob Mills, noting that star Matt James is a newbie to “The Bachelor” world.

“We’re sort of starting on a blank page, which I think is good,” adds Mills, the network
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