NBC Wins Broadcast’s Battle for ‘Celebrating America’ Eyeballs

NBC Wins Broadcast’s Battle for ‘Celebrating America’ Eyeballs
Last night, we unmasked our new president and vice– no wait, sorry, we’re mixing up two primetime telecasts here. Among the broadcast-tv channels, NBC topped Inauguration Day’s “Celebrating America” simulcast, which was hosted by Tom Hanks and featured speeches by new president Joe Biden and Vice President Kamala Harris. Meanwhile, Fox revealed the identity of the guy who dressed up as a cricket on “The Masked Dancer.” The “Masked Singer” spinoff and Fox’s 9 p.m. show “Name That Tune” did well enough to force a three-way primetime-ratings tie among adults 18-49 with NBC and ABC. NBC edged ABC for first place in total viewers. Further down the Nielsen sheets, on The CW, “Nancy Drew” experienced a rough return with its Season 2 premiere. Its lead-in, the Season 5 debut of “Riverdale,” fared a little better — but still not well. Also Read: Without 'This Is Us,' NBC Settles
See full article at The Wrap »

Similar News


Recently Viewed