Following Cannes, the AFM, Toronto, Rome and the Hong Kong’s Filmart, UniFrance’s Rendez-Vous With French Cinema was for many film players at least the sixth virtual market since the start of the pandemic, but it was still a much-needed kick-off for French sales agents who launched a flurry of projects and market premieres during the event.
The Rendez-Vous started Jan. 12 with an industry day featuring panels discussing the current landscape for film sales, distribution and festivals with key players, and hosted virtual screenings at set times for 67 movies, including 30 market premieres through Jan. 15. Virtual press junkets also took place with French stars and filmmakers whose movies were screening. The event gathered 875 film executives compared with 450 during previous editions since it was open to all international buyers (rather than only Europeans), and 41 French sales companies. Eric Besnard’s 18th-century-set drama “Delicieux,” sold by Snd, started the UniFrance screenings on Jan.
The Rendez-Vous started Jan. 12 with an industry day featuring panels discussing the current landscape for film sales, distribution and festivals with key players, and hosted virtual screenings at set times for 67 movies, including 30 market premieres through Jan. 15. Virtual press junkets also took place with French stars and filmmakers whose movies were screening. The event gathered 875 film executives compared with 450 during previous editions since it was open to all international buyers (rather than only Europeans), and 41 French sales companies. Eric Besnard’s 18th-century-set drama “Delicieux,” sold by Snd, started the UniFrance screenings on Jan.
- 1/21/2021
- by Elsa Keslassy
- Variety Film + TV
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