Terms for the multi-year deal were not disclosed, but a person familiar with the arrangement pegged it at about $1 billion.
The WWE Network’s 17,000-hour lineup of original and library content will be on Peacock’s $5-a-month premium tier. Some streaming channels and partner brands are offered on Peacock’s free, basic tier.
Peacock, which launched in mid-2020, has made sports a centerpiece of its strategy. The service streams Premier League soccer and has carried NFL football, NHL hockey and a range of other sports.
The WWE deal will give Peacock exclusive access to the WWE Network. Initially launched in 2014 as a $10-a-month subscription service and an early direct-to-consumer initiative, the network last year branched out into free, ad-supported streaming. Its presence on Peacock