Hollywood’s demand for streaming content is putting kids media creators and producers squarely at the adults table.
The world of kids TV has long been thought to be a peaceful one, a place where “Blue’s Clues,” “The Baby-Sitters’ Club,” “Phineas and Ferb” and “Rugrats” are left alone to ramble and play. As more consumers move to streaming-video services, however, kids properties are taking on new importance — and many major entertainment outlets, both traditional and upstart, are gearing for battle. “You can see that streamers are snapping up popular intellectual property and that studios are competing heavily for talent,” says Olivier Dumont, president of family brands for eOne, the large Hasbro-owned production company behind such kids series as “Peppa Pig” and “Pj Masks.”
Chris Nee won acclaim for herself and Walt Disney when she created “Doc McStuffins,” an animated series about a 6-year-old who fixes dolls and toys and in the process,...
The world of kids TV has long been thought to be a peaceful one, a place where “Blue’s Clues,” “The Baby-Sitters’ Club,” “Phineas and Ferb” and “Rugrats” are left alone to ramble and play. As more consumers move to streaming-video services, however, kids properties are taking on new importance — and many major entertainment outlets, both traditional and upstart, are gearing for battle. “You can see that streamers are snapping up popular intellectual property and that studios are competing heavily for talent,” says Olivier Dumont, president of family brands for eOne, the large Hasbro-owned production company behind such kids series as “Peppa Pig” and “Pj Masks.”
Chris Nee won acclaim for herself and Walt Disney when she created “Doc McStuffins,” an animated series about a 6-year-old who fixes dolls and toys and in the process,...
- 1/27/2021
- by Brian Steinberg and Elaine Low
- Variety Film + TV
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