Alisha Marie And Remi Cruz’s ‘Pretty Basic’ Podcast Unveils Beauty Collab With Tarte

Alisha Marie And Remi Cruz’s ‘Pretty Basic’ Podcast Unveils Beauty Collab With Tarte
In something of a first for the influencer industry, a popular podcast is launching a product collab with a major beauty brand.

Alisha Marie and Remi Cruz’s Pretty Basic podcast has joined forces with Tarte for a multi-product set launching today on Tarte’s website, and then rolling out to Ulta stores nationwide on Valentine’s Day.

The deal marks Marie and Cruz’s first beauty collab -- though Cruz did briefly operate her own skin care upstart called HoneyPop in 2018 -- as well as Tarte's first deal with a podcast. The Pretty Basic x Tarte collection is priced at $35 and comprises a neutral eye and cheek palette, a lip oil, and a travel-sized mascara -- with shades named after signature phrases from the Pretty Basic universe, including ‘perf’, ‘boy drama’, and ‘content baby content’.

“When we launched Pretty Basic in 2018, we were at the forefront of creator-driven podcasts,
See full article at Tubefilter News »

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