Siân Heder admittedly had to manage her expectations prior to premiering “Coda” at the virtual Sundance Film Festival. After all, her first movie “Tallulah,” a 2016 melodrama starring Elliot Page and Allison Janney, gave her a taste of the hype that greets a screening in Park City’s Eccles Theatre.
Yet Heder quickly realized that even at home, audiences were experiencing a collective emotional response to the film. “It was reassuring that somehow in our virtual worlds, we were able to connect,” she says. Sure enough, “Coda” became the toast of Sundance and was acquired by Apple for a record-setting $25 million.
“Coda” received multiple offers; the choice to work with Apple was deliberate. “Apple said, ‘We don’t want this to be a movie, we want this to start a movement,’” says Heder, who previously collaborated with Apple on the TV series “Little America.” “I felt they have a real commitment...
Yet Heder quickly realized that even at home, audiences were experiencing a collective emotional response to the film. “It was reassuring that somehow in our virtual worlds, we were able to connect,” she says. Sure enough, “Coda” became the toast of Sundance and was acquired by Apple for a record-setting $25 million.
“Coda” received multiple offers; the choice to work with Apple was deliberate. “Apple said, ‘We don’t want this to be a movie, we want this to start a movement,’” says Heder, who previously collaborated with Apple on the TV series “Little America.” “I felt they have a real commitment...
- 2/25/2021
- by Rebecca Rubin
- Variety Film + TV
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