When it comes to Freeform’s young adult-oriented programming, “relatable” is the name of the game.
Network president Tara Duncan, who stepped into the top spot at Freeform last June — and no thanks to the pandemic, has still not set foot in the network’s Burbank offices during her tenure — sees the cabler as a destination for stories that “authentically reflect and speak to the Gen Z and millennial experience.”
“I really have a priority of making that seen both in front of and behind the camera,” she told Variety. “I think what we have in this latest slate of shows are stories that I think are really going to resonate with the audience because they’re tapping into something that feels really true, and real. And we know that because we’re really building off of the stories of the creators themselves, really empowering them to tell stories that...
Network president Tara Duncan, who stepped into the top spot at Freeform last June — and no thanks to the pandemic, has still not set foot in the network’s Burbank offices during her tenure — sees the cabler as a destination for stories that “authentically reflect and speak to the Gen Z and millennial experience.”
“I really have a priority of making that seen both in front of and behind the camera,” she told Variety. “I think what we have in this latest slate of shows are stories that I think are really going to resonate with the audience because they’re tapping into something that feels really true, and real. And we know that because we’re really building off of the stories of the creators themselves, really empowering them to tell stories that...
- 2/26/2021
- by Elaine Low
- Variety Film + TV
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