Mark Swift (‘The Croods: A New Age’ producer) tells of the challenges of creating a new antagonist for the early family [Exclusive Video Interview]

Mark Swift (‘The Croods: A New Age’ producer) tells of the challenges of creating a new antagonist for the early family [Exclusive Video Interview]
One of the toughest aspects for Mark Swift to nail down in producing the “The Croods: A New Age” was figuring out how to frame the Bettermans, the rival family that the Croods encounter. “We didn’t want the Bettermans to be your traditional bad villains. We wanted them to be a little misguided, a little snobby but then try to find what’s the thing that will drive the story,” he tells us in our recent webchat (watch the exclusive video above). He adds that the first half of the film came together very quickly but after that, many questions came up on how the story should proceed. “Where do we go with this family? What is the challenge their up against? How do they learn to work together? That, probably, was the part that took the most time for us.”

SEEJoel Crawford interview: ‘The Croods: A New Age
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