Golden Globes Ratings: Early Numbers Point to a Massive Viewership Drop

Golden Globes Ratings: Early Numbers Point to a Massive Viewership Drop
The 78th Golden Globe Awards could end up being the smallest incarnation of the event in history — and not just because current events forced the show into the virtual realm. Early Nielsen numbers indicate that Sunday’s NBC broadcast could become the lowest-rated event since the award show began being televised.

Nielsen’s early numbers for the 78th Golden Globes stated that the event averaged around 5.4 million viewers and a 1.2 rating in the key 18-49 age demographic, which is more than a 60 percent decline in each category compared to the ratings for 2020’s Golden Globes. Early Nielsen statistics do not include viewership of the live show from the Pacific time zone or out-of-home viewing. A full report will be released Tuesday.

Those figures will likely improve the show’s viewership, but a sharp decline is still inevitable. Early numbers for the 78th Golden Globes mark a steep decline compared to last year’s early numbers,
See full article at Indiewire »

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