Nielsen’s early numbers for the 78th Golden Globes stated that the event averaged around 5.4 million viewers and a 1.2 rating in the key 18-49 age demographic, which is more than a 60 percent decline in each category compared to the ratings for 2020’s Golden Globes. Early Nielsen statistics do not include viewership of the live show from the Pacific time zone or out-of-home viewing. A full report will be released Tuesday.
Those figures will likely improve the show’s viewership, but a sharp decline is still inevitable. Early numbers for the 78th Golden Globes mark a steep decline compared to last year’s early numbers,