Disney CEO Suggests There’s No ‘Going Back’ to Pre-covid Film Releases

Disney CEO Suggests There’s No ‘Going Back’ to Pre-covid Film Releases
As Disney prepares to release “Raya and the Last Dragon” in theaters and as a premium on-demand title this Friday, CEO Bob Chapek says that he thinks the experimentation his studio and others in Hollywood are doing with releasing movies during the pandemic will permanently change the movie business.

“The consumer is probably more impatient than they’ve ever been before,” Chapek said during a Q&a at the Morgan Stanley Technology, Media and Telecommunications Conference, “particularly since now they’ve had the luxury of an entire year of getting titles at home pretty much when they want them. So, I’m not sure there’s going back. But we certainly don’t want to do anything like cut the legs off a theatrical exhibition run.”

Disney previously released its remake of “Mulan,” initially a March 2020 theatrical release, as a premium title for $29.99 for Disney+ subscribers while Pixar’s “Soul
See full article at The Wrap »

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