Starz CEO Jeff Hirsch On Lionsgate, Summit Output Deal; Says Best Way To Nab Streaming Subs Is Have 16 Original Series – Update

Starz CEO Jeff Hirsch On Lionsgate, Summit Output Deal; Says Best Way To Nab Streaming Subs Is Have 16 Original Series – Update
Updated: Starz CEO Jeff Hirsch said “mid-budget films play better on our service than anything else,” as per the exclusive first-window output deal for Lionsgate and Summit films announced this morning.

“Movies are important to our service. Big box office movies drive a lot of acquisitions and conversions,” he said on a Q&a at a Morgan Stanley media conference Tuesday afternoon. “It’s also great that I can walk across the street with [Motion Pictures Group chairman] Joe Drake and say ‘Look, how did this perform, can we make another one?’”

Growth, however, is mainly driven by original series. How many? Sixteen, he said. “We will have 12 this year, rising to 16 next year.”

Hirsch describe Starz as he has in the past as a “B-tier” service, focused on adults led by Black women, without sports news or kids’ fare. An A-tier service – the usual suspects – would bank between 200 to 300 million subscribers, he said.
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