Doozy, aimed at women aged 25 to 54, will serve up episodes of Storage Wars, Married at First Sight, Hoarders and other shows. Defy TV will target men 25 to 54, with a slate featuring the likes of Pawn Stars, Forged in Fire and American Pickers. Between the two networks, the combined library will reach 70 shows.
Each network will launch July 1, with reach to 75% of U.S. TV households in all top markets. Scripps, whose network stable already includes Ion, Bounce, Laff, Grit, Court TV and Newsy, said additional carriage deals will be announced soon for Doozy and Defy.
The TV industry’s transition to high-definition from standard-definition at the end of the 2000s required a reshuffling of broadcast spectrum inventory. That shift created new real estate for an entirely new subset of programming outlets: multicast networks,