Cinemark Won’t Be Playing Disney’s ‘Raya And The Last Dragon’: Here’s Why

Cinemark Won’t Be Playing Disney’s ‘Raya And The Last Dragon’: Here’s Why
Exclusive: The No. 3 U.S. exhibitor Cinemark will not be playing Raya and the Last Dragon this coming weekend as Disney makes the title available both in theaters and as a $30 purchase on Disney+ on March 5. As the major studios experiment widely with theatrical windows during the pandemic, Raya is a clear case that not all exhibitors will just swallow whatever is thrown at them.

I hear that Cinemark isn’t the only exhibitor who isn’t booking the Don Hall-Carlos Lopez Estrada-directed feature. Harkins and Cineplex in Canada aren’t playing Raya either. Note, sometimes these negotiations can sometimes come down to the wire and titles can appear on marquees.

So, wait, what happened here? How can an exhibitor be cool with Warner Bros. day-and-date theatrical HBO Max titles, and not a Disney+ PVOD title? Essentially I hear from sources that Disney remained quite tough on their terms for Raya.
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