How Did The Billie Eilish Movie Do? In Blurry World Of Streamer Audience Numbers, It’s A Global YA Smash For Apple TV+

How Did The Billie Eilish Movie Do? In Blurry World Of Streamer Audience Numbers, It’s A Global YA Smash For Apple TV+
Exclusive: How did audiences respond to the Apple TV+ premiere of Billie Eilish: The World’s A Little Blurry, which premiered in over 100 countries and theaters? The streamer would not divulge specific numbers — they never do — but I can report that the film became the biggest hit title for young adult audiences that Apple has had so far across its slate of films and TV series. The movie drew a record-breaking 33% new viewers to the service, with young adult audiences fueling the momentum from the moment the film premiered on Thursday, February 25. Nearly half of the film’s audience came from outside the U.S. and was number one among young adults across the globe, including the U.K., Australia, Mexico, Germany, Brazil, Russia, the Netherlands, France, and more, per Apple.

Directed by Emmy winner R.J. Cutler, the film is a coming of age story of the teen singer songwriter, capturing
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