A+E Kicks Off Total-Audience Upfront Ad Push, Moving Past ‘Live P.D.’ Era With 2,500 New Hours Of Programming

A+E Kicks Off Total-Audience Upfront Ad Push, Moving Past ‘Live P.D.’ Era With 2,500 New Hours Of Programming
A+E Networks officially kicked off its retooled upfront ad sales efforts with a virtual pitch to ad buyers.

The parent company of cable networks like A&e, History Channel and Lifetime, a privately held joint venture between Hearst Corp. and Disney, announced a raft of more than 2,500 hours of new programming. The company also plans to air 70 hours of premium documentaries and 221 movies.

Along with the new series and movies, A+E has also implemented a new sales focus on total-audience metrics. The company signaled the plan last month to shift away from the age and gender Nielsen demographics relied on for decades by buyers and sellers.

A+E Networks® Group President Paul Buccieri announced the programming slate with ad sales president Peter Olsen, delivering the industry’s first TV upfront pitch of 2021.

“Our brands have clear identities with a strong foundation of hit series. Across our entire portfolio and in a variety of genres,
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