Esports Firm ReKTGlobal Acquires Sway LA’s Parent Company TalentX Entertainment

Esports Firm ReKTGlobal Acquires Sway LA’s Parent Company TalentX Entertainment
Gen Z-focused esports firm ReKTGlobl has acquired digital talent management company TalentX Entertainment. A rep for TalentX did not respond to request for comment about the financial terms of the deal. 

TalentX helped cultivate some of biggest stars on TikTok, including creator collective Sway LA, which comprises Gen Z heartthrobs Josh Richards, Griffin Johnson, Bryce Hall, Noah Beck, and Blake Gray. That said, Sway formally disbanded last month. TalentX's founding team consists of CEO Warren Lentz, chief strategy officer Jason Wilhelm, VP of talent Michael Gruen, and Richards. 

ReKTGlobal previously collaborated with TalentX on a joint venture called TalentX Gaming (Txg), which was formed last May. That talent management shop was dedicated to esports and gaming creators, and was led by Wilhelm. Txg also saw the formation of a gamer-focused creator collective dubbed SwayGaming.

Now that TalentX has been fully absorbed, however, TalentX Gaming and TalentX Entertainment will be consolidated
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