The Eddie Murphy sequel racked up 1.4 billion minutes of viewing during the period of March 1 to 7, easily outpacing the No. 2 title of the week, Netflix’s Ginny & Georgia. (See full rankings below.)
About 40% of the film’s first-week viewers were African-American, Nielsen said. The company measures Netflix, Amazon, Disney+ and Hulu viewing that occurs through a TV set, meaning mobile streaming is not counted.
Extrapolating the streaming debut to a theatrical box office number is an inexact process. If each Prime household watched the film once all the way through its 110-minute running time, that would mean more than 12.8 million homes watched it. Even getting an exact count of Prime Video households — or Prime subscribers — is challenging, though, as Amazon keeps those numbers close to the vest. Most Prime