Founded in 2014, Huace Pictures is the newer outgrowth of Shenzhen-listed, Hangzhou-headquartered Zhejiang Huace Film and TV, founded in 2005. The latter has historically been a strong player in China’s TV drama production, but the group hopes to boost its footprint in film.
To that end, it unveiled on Tuesday a new logo for Huace Pictures, and announced the goal of producing 30 films over the next three years that can collectively bring in $1.5 billion (RMB10 billion) or more at the box office. It also released a list of 16 upcoming films that it plans to produce or distribute this year.
Fu Binxing, Huace Pictures chairman and VP of Huace Film and TV Group, said the company seeks