eOne has been stepping up its IP drive since it was acquired by Hasbro at the end of 2019.
The company is developing an animated remake of Clue at Fox, plotting the film and television world of Dungeons & Dragons and has teamed up with House of Cards’ Beau Willimon to develop a scripted version of Risk.
It is now extending this strategy to the unscripted business – a world that has recently seen developments including Fremantle and Mattel working on a TV version of Whac-a-Mole and Propagate working with Mattel on a gameshow based on Uno.
“Right when Lego Masters worked really well is when Hasbro acquired eOne, and the light bulb went off. We have all this IP so we started developing shiny floor shows and different types of formats where we’re starting with a piece of IP instead of starting from scratch,” Geno McDermott, President, U.S. Alternative Programming – Unscripted Television,...
The company is developing an animated remake of Clue at Fox, plotting the film and television world of Dungeons & Dragons and has teamed up with House of Cards’ Beau Willimon to develop a scripted version of Risk.
It is now extending this strategy to the unscripted business – a world that has recently seen developments including Fremantle and Mattel working on a TV version of Whac-a-Mole and Propagate working with Mattel on a gameshow based on Uno.
“Right when Lego Masters worked really well is when Hasbro acquired eOne, and the light bulb went off. We have all this IP so we started developing shiny floor shows and different types of formats where we’re starting with a piece of IP instead of starting from scratch,” Geno McDermott, President, U.S. Alternative Programming – Unscripted Television,...
- 4/6/2021
- by Peter White
- Deadline Film + TV
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