Jason White has worked to capture attention for Nike, Apple’s Beats and cannabis products. Now he’s bringing his marketing acumen to the world of TV.
White has been named chief marketing officer for ViacomCBS’ MTV Entertainment Group, a heady job that involves touting MTV, Comedy Central and Smithsonian Channel among other popular media brands. “MTV has a history of being able to engage audiences and a history of being able to create conversations,” White says in an interview. “I think as we look to the future, it’s about staying true to that ability.”
He will report to Chris McCarthy, president of MTV Entertainment Group, and serve on his leadership team.
White will set the marketing direction for all of the properties under the MTV Entertainment Group umbrella, which also houses Paramount Network, CMT, VH1, TV Land and Logo. He will also work to develop campaigns that t drive audience,...
White has been named chief marketing officer for ViacomCBS’ MTV Entertainment Group, a heady job that involves touting MTV, Comedy Central and Smithsonian Channel among other popular media brands. “MTV has a history of being able to engage audiences and a history of being able to create conversations,” White says in an interview. “I think as we look to the future, it’s about staying true to that ability.”
He will report to Chris McCarthy, president of MTV Entertainment Group, and serve on his leadership team.
White will set the marketing direction for all of the properties under the MTV Entertainment Group umbrella, which also houses Paramount Network, CMT, VH1, TV Land and Logo. He will also work to develop campaigns that t drive audience,...
- 4/7/2021
- by Brian Steinberg
- Variety Film + TV
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