United Artists’ Seth Fradkoff Teaches Kids About Broadway, Raises Money for Covid Relief

United Artists’ Seth Fradkoff Teaches Kids About Broadway, Raises Money for Covid Relief
Less than a week after Broadway’s shutdown, Seth Fradkoff, the senior vice president of publicity at United Artists Releasing, logged into Zoom and launched a class to teach kids about Broadway and raise money to support the collapsed theater industry. Since then, #Uncle Seff’s Quarantine Broadway Classes have raised more than $15,000 for The Actors Fund and $2,000 for the Broadway Advocacy Coalition.

Attracting guests like Donna Murphy, Kristin Chenoweth, Betty Buckley and Elaine Paige, Fradkoff produced six classes and taught more than 200 children in roughly 50 sessions. A year later, “Uncle Seff” is back for encore classes.

As a film publicist, why did you leap into action to raise money for Broadway?

I have always been a theater kid, and fundraising for The Actors Fund was a natural decision. It benefits the people that I work with professionally on a daily basis, and also those who I support in the spotlight every night.
See full article at Variety »

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