Travis Scott’s Cacti Seltzer and the Long History of Hip-Hop Beverages

Travis Scott’s Cacti Seltzer and the Long History of Hip-Hop Beverages
In just a few years, the hard seltzer brand White Claw became a bonafide cultural phenomenon. Videos with the hashtag “whiteclaw” have earned a billion views on TikTok, completely blowing competitors like Truly and Bud Light Seltzer out of the fizzy water.

Enter rapper-producer-amorphous-brand-ambassador Travis Scott. Having embarked on ventures with major corporations like McDonald’s, General Mills, and Nike, Scott has now cashed in on the hard seltzer craze with Cacti, an Anheuser-Busch concoction of his own creation. He launched the brand in March under a partnership with the beverage giant,
See full article at Rolling Stone »

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