Bruce Campbell Shares Hilarious Reason Why Ash Is So Jacked on the Army of Darkness Poster

Bruce Campbell Shares Hilarious Reason Why Ash Is So Jacked on the Army of Darkness Poster
After the breakout success of Sam Raimi's first two Evil Dead movies, the filmmaker teamed up with his longtime creative partner Bruce Campbell to make the third installment in the series, Army of Darkness. The film saw Campbell as the unlikely horror movie action hero Ash Williams waging a war against the undead in the Middle Ages. The movie's poster featured an unnaturally jacked and shredded Ash raising his arms in triumph. Recently, Campbell tweeted about the poster, admitting the muscles were the idea of the movie's producer.

Yeah, producer Dino De Laurentiis had his hands all over that. It’s the foreign poster. He knew that Schwarzenegger sold overseas, so he made me look like Arnold. It’s very silly. https://t.co/uK3cq8DdBY

— Bruce Campbell (@GroovyBruce) April 7, 2021"Yeah, producer Dino De Laurentiis had his hands all over that. It's the foreign poster. He knew that Schwarzenegger sold overseas,
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