MipTV: Esports, Podcasts and Brands’ Impact on TV, According to The Wit

MipTV: Esports, Podcasts and Brands’ Impact on TV, According to The Wit
At this year’s MipTV, The Wit hosted its first-ever presentation for a Fresh TV Lab, hosted by CEO and co-founder Virginia Mouseler and focused on Esports, podcasts and brands.

“Esports is a growing entertainment option, not only for younger people but with a wider and wider audience. Of course, Esports is primarily about online gaming and streaming platforms, but it’s not generating its own game show formats. Are they imitating TV, or should TV imitate them?” Mouseler asked.

Starting in Spain, the presentation kicked off with “Top Gamers Academy,” from “Operación Triunfo” producers Gestmusic, an Endemol Shine Iberia company. An early transmedia phenomenon, the show is broadcast on linear network Neox, streaming websites Twitch, YouTube and digital streaming platform Atresplayer, with Banijay handling distribution. Similar to one of Spain’s most popular reality formats of the last decade, “Operación Triunfo,” contestants on the program live together, train together
See full article at Variety »

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