Crafting A Movie Franchise – An Examination of the Ingredients That Make Film Series Successful

Crafting A Movie Franchise – An Examination of the Ingredients That Make Film Series Successful
Video Version of this Article Photo/Video: Movie Franchise/Hollywood Insider YouTube Channel The Modern Film Landscape It is no secret that Hollywood loves sequels. It is simple math, more than one film offers more profits. Over time, a ‘part two’ was no longer what studios were striving for; they wanted more. The prospect of a franchise has always been attractive — this has never been a secret. However, there has been an even greater pursuit as of late to create franchises — the primary motivation for this: the Marvel Cinematic Universe. Kevin Fiege and the team at Marvel Studios changed the game with their unprecedented twenty-three movie run of profitability and cultural-sensation after launching with Jon Favreau’s ‘Iron Man’ in 2008. Not unlike any other industry, the success seen by Marvel bred attempts at imitation. Related article: Marvel Cinematic Universe: 32 Marvel Movies Facts From ‘Iron Man’ to ‘Avengers’ in the MCU
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