ViacomCBS has been searching for a successor to CBS News President Susan Zirinsky, according to people familiar with the matter, as media companies place new emphasis on their news divisions to attract the big, live audiences that advertisers and distributors continue to crave while more consumers migrate to streaming video.
George Cheeks, CEO of ViacomCBS’ CBS assets, has been holding talks with potential candidates for weeks, according to these people. There is no set timeline for Zirinsky to step down. She is likely to take a new role as a top producer of CBS News programming that can appear across the company’s venues, whether they include the CBS broadcast network, its Cbsn live-streaming portal, or its subscription-based streaming hub, Paramount Plus. Zirinsky has long been known for her love of overseeing news production, and retained a title as a senior executive producer when she took on the role of president.
George Cheeks, CEO of ViacomCBS’ CBS assets, has been holding talks with potential candidates for weeks, according to these people. There is no set timeline for Zirinsky to step down. She is likely to take a new role as a top producer of CBS News programming that can appear across the company’s venues, whether they include the CBS broadcast network, its Cbsn live-streaming portal, or its subscription-based streaming hub, Paramount Plus. Zirinsky has long been known for her love of overseeing news production, and retained a title as a senior executive producer when she took on the role of president.
- 4/13/2021
- by Brian Steinberg
- Variety Film + TV
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