The General Taps Shaquille O’Neal in Emotional Insurance Ad Campaign

The General Taps Shaquille O’Neal in Emotional Insurance Ad Campaign
Shaquille O’Neal says he turned to The General when he was in college and no one would give him a good price on car insurance. “When I was in college, The General was the only insurance I could afford,” he says in an interview.

These days, he’s helping the company win new recruits.

Once known primarily for sprinkling dozens of direct-response ads around cable, The General is changing tactics. Starting on Tuesday, the company will launch a three-part video series on WarnerMedia’s Bleacher Report that features O’Neal visiting Atlanta businesses to learn how owners and staff have grappled with the coronavirus pandemic. New episodes of the three-part series will debut each Tuesday.

“I wanted to support everyday people,” says O’Neal. “It’s very hard for people out there.”

TV viewers may best know The General for the dozens of ads it has peppered around the TV landscape,
See full article at Variety »

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