Mallu Traveler to Valmakry: Mollywood turns to social media influencers for promos

Mallu Traveler to Valmakry: Mollywood turns to social media influencers for promos
Cinema The move marks a shift to newer avenues for film promotions in Malayalam. Sreedevi JayarajanSeveral promotional clips of ChathurMukham, Manju Warrier's recently released techno-horror film, show her interacting with popular Malayalam YouTubers. In one of the videos, she creates quite a buzz by riding pillion with a vlogger who owns the channel 'Mallu Traveler'. ChathurMukham has won critical acclaim for ditching conventional horror film tropes and delivering a new-age storyline focused on smartphones, selfies and the internet. But it isn’t just the storyline that is distinct, the film also took a unique route with its promotions. The film was endorsed by social media influencers, including big names from Instagram and YouTube, many of whom were invited to chat with Sunny Wayne (who is also in the cast) and Manju before the film’s release. Tnm caught up with the ChathurMukham’s makers to understand why they chose influencer-driven marketing for the film,
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