Oscars May Have Trouble Overcoming TV’s Awards Show Ratings Problems

Oscars May Have Trouble Overcoming TV’s Awards Show Ratings Problems
Live events like awards shows were supposed to be what saves broadcast TV. But even while they’re stuck at home in the middle of a pandemic, viewers have lost interest in kudocasts — and the ratings declines this year don’t bode well for the future of the form.

The recent performance of the Golden Globes, Grammys and SAG Awards should make the producers of this month’s Oscars nervous. So far this year, year-to-year viewership for The CW’s Critics Choice Awards dropped 69%; NBC’s Golden Globes ceremony was down 62%; TNT and TBS’ simulcast of the SAG Awards dipped 52%; and CBS’ Grammys telecast fell 51%.

Last year’s Academy Awards, in which “Parasite” took best picture, averaged 23.6 million viewers — making it the lowest-watched on record. If this year’s trend continues, a 50% drop would bring it down to the shockingly low level of around 12 million.

The all-time peak remains 57.2 million
See full article at Variety »

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