Freeform’s ‘Cruel Summer’ Premiere Takes Over 80 Rooms at the Beverly Hilton

Freeform’s ‘Cruel Summer’ Premiere Takes Over 80 Rooms at the Beverly Hilton
Freeform’s premiere of its new teen thriller series “Cruel Summer” on Thursday was not like any other Hollywood has experienced during the pandemic. Instead of a virtual or drive-in screening, the network booked 80 rooms at the Beverly Hilton for a balcony screening. Each guest was assigned to their own room in order to watch the screening from a terrace overlooking an inflatable jumbo screen. “This is special,” producer Michelle Purple told Variety. “I’ve seen friends have drive-in premieres, but Freeform got creative.”

Each room was decked out with ’90s nostalgia – including “Friends” posters, concert fliers for Garbage and The Cranberries, vintage Seventeen magazines, scrunchies, inflatable furniture and candy – to match the show’s mid-90s setting.

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Before the screening began, the cast of the show were introduced through a speaker system installed on each terrace. Footage of the stars,
See full article at Variety »

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