“Godzilla vs. Kong” continued as #1, accounting for more than a third of all admissions. It stands at $80 million domestic and it will likely it will pass $100 million all while showing for free for HBO Max subscribers. Worldwide, it is at $390 million in theaters even while missing multiple key markets. Added revenue from streaming is indirect, measured by new and sustained subscriptions. With its estimated $165 million budget, along with marketing costs, will the film enter profit? Even with the pandemic constraints, it likely will.
The film’s success comes with indications of lack of sustained enthusiasm,