‘Nobody’ Does It Better as Universal Scores Another PVOD Success

‘Nobody’ Does It Better as Universal Scores Another PVOD Success
Score another dual-platform hit for Universal. “Nobody,” the revenge thriller starring Bob Odenkirk in the mode of Keanu Reeves in “John Wick.” With two top spots on PVOD charts, it also took second place at the theatrical box office in its fourth weekend, with a drop of only six percent.

The $19.99 rental title added home viewing while still at 2,405 theaters. Even with just three days’ availability, it scored #1 spots Apple (by rentals) and FandangoNow (by revenue)..

A strategy originally conceived to buttress Universal from uncertain theatrical response, it’s become a hit for consumers at home while maintaining box-office interest. Four months into 2021, three studio titles from last year — “The Croods: A New Age,” Focus Features’ “Promising Young Woman,” and “News of the World” continue to ride high on VOD. No revenue totals have been released, but their sustained performances suggest each saw revenues in the tens of millions — and
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