Salman Khan’s ‘Radhe’ Adopting Multiplatform Release After India’s Covid Resurgence

  • Variety
Salman Khan’s ‘Radhe’ Adopting Multiplatform Release After India’s Covid Resurgence
The raging new wave of the Covid-19 pandemic in India has caused producer Zee Studios to change its film releasing strategy. “Radhe: Your Most Favourite Bhai,” the latest vehicle for Bollywood superstar Salman Khan will not be released in theaters alone, but instead be distributed simultaneously across multiple platforms.

The film will release theatrically worldwide, wherever cinemas are open, as scheduled on May 13, during the Eid holiday season. In addition, globally, the film will also be available on streamer ZEE5 to all annual premium subscribers for a one-time viewing.

In India, the film will release theatrically and simultaneously release on ZEE5 via pay-per-view service ZEEPlex, and also on rival Dth satellite operators including Dish, D2H, Tata Sky and Airtel Digital TV.

After a period of respite, India is now the global epicenter of the pandemic. It is recording nearly 300,000 new cases and 2,000 deaths daily. But rather than delay the film’s release,
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