Apple Studios acquired the 2021 Sundance Film Festival’s prize-winning “Coda” for $25 million, creating an all-time record price for a Sundance buy. The perception: A family drama about the hearing daughter of deaf parents, sold at that price, is an audience-friendly film with strong specialized theatrical potential before it goes broader. The reality: It will go day and date on AppleTV+ and in selected theaters August 13.
By then theaters should be reopened and capacity restrictions reduced, but for Apple — and perhaps for some studios, too — that’s not the primary market driver. Searchlight will follow a similar plan for Questlove’s “Summer Of Soul,” which broke a Sundance documentary record with its $12 million buy. It goes day and date, in theaters and on Hulu, July 2.
In both case, distributors — or content providers, depending on your point of view — favor their wholly owned platforms. When two films with great potential have no dedicated theatrical window,...
By then theaters should be reopened and capacity restrictions reduced, but for Apple — and perhaps for some studios, too — that’s not the primary market driver. Searchlight will follow a similar plan for Questlove’s “Summer Of Soul,” which broke a Sundance documentary record with its $12 million buy. It goes day and date, in theaters and on Hulu, July 2.
In both case, distributors — or content providers, depending on your point of view — favor their wholly owned platforms. When two films with great potential have no dedicated theatrical window,...
- 4/21/2021
- by Tom Brueggemann
- Indiewire
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