AT&T’s John Stankey Talks ‘Godzilla vs. Kong’ and HBO Max AVOD Plans

AT&T’s John Stankey Talks ‘Godzilla vs. Kong’ and HBO Max AVOD Plans
An epic battle between two movie icons has helped provide proof of concept for AT&T’s larger strategy for WarnerMedia.

AT&T chief John Stankey, speaking Thursday during the company’s first quarter earnings call with Wall Street analysts, pointed to the performance of Warner Bros.’ “Godzilla vs. Kong” on HBO Max and at the box office over the past three weeks as signs that the bold strategy of simultaneous releases in theaters and on the streaming platform is working.

The rollout of WB movies to date has “provided theaters with a steady flow of content and has been a great catalyst for growth at HBO Max,” Stankey told analysts

Godzilla vs. Kong” has led the U.S. box office for the past three weeks — albeit without much in the way of competition at the multiplexes — and it has captured what Stankey described as HBO Max’s “largest audience” since
See full article at Variety »

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