The news bodes well for the future of HBO Max — which consumers were initially slow to adopt following its May 2020 launch — and the earnings report helped send AT&T’s stock move upwards 4 percent following the call. During the quarter, the company earned $43.9 billion in revenue, which exceeded analysts’ expectations of $42.7 billion, per Variety.
AT&T CEO John Stankey told investors that HBO Max’s ad-supported subscription tier and the platform’s international rollout will begin in June. The former could prove to be key for the streaming service, which is more expensive than every other mainstream streamer on the market. An HBO Max subscription costs consumers $14.99 per month,