The network has sold out all of its available advertising inventory for the annual awards event, Jerry Daniello, senior vice president, entertainment brand solutions, for Disney Advertising Sales, said in an interview. The company finalized its sales earlier this week, he said. ABC’s broadcast of the 2020 Oscars generated approximately $129 million, according to ad-spending tracker Kantar, while the network’s red carpet pre-show attracted around $21 million.
Continued demand for the program shows that Madison Avenue remains interested in TV’s top draws, even as viewership around them changes. More consumers are using streaming-video hubs to get their favorite programs, but events like the Oscars, Grammys and Super Bowl continue to lure the mass audience that advertisers still crave. Last year’s Oscar broadcast lured