Universal Promotes Niels Swinkels To EVP & MD For Upi, Hires Paul Higginson As EVP Of Emea

Universal Promotes Niels Swinkels To EVP & MD For Upi, Hires Paul Higginson As EVP Of Emea
Exclusive: As Universal solidifies the transition of Universal Pictures International’s headquarters to Los Angeles, the studio has now made some final executive shifts. Niels Swinkels, EVP International Distribution, has been promoted to EVP and MD for Upi. At the same time, a new Emea hub has been established to lead the UK-based team and the European theatrical organization with Paul Higginson joining as Executive Vice President, Emea for Upi, reporting to Swinkels.

Swinkels, who will report to President of International Distribution Veronika Kwan Vandenberg, will oversee all day-to-day operations of the Upi business in his expanded role. He will further deliver strategic direction for the studio’s international theatrical distribution efforts, and lead business development to include regional partnerships, productions and market expansion.

Swinkels began his tenure with Universal in 2004 as a Marketing Director. He was then appointed Vice President of Sales & Distribution for the Emea region in 2006 before
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