According to the announcement, in his new role, Sher will oversee development and production of the company’s slate, which will emphasize culturally driven stories, as well as develop vehicles for the label’s artists. Kevin “Coach K” Lee and Pierre “P” Thomas are the founders of Quality Control and its ever-expanding media umbrella.
“It’s truly an honor to join forces with Coach and P as they expand their empire into yet another media vertical,” said Sher. “QC is the gold standard in the music business and I have no doubt we will replicate that success in the film and television space and beyond.”
Sher, Coach and P have already collaborated